by Darrell Croker | Nov 7, 2017 | Newcastle Herald
Opinion | Ghost in the machine Opinion | Ghost in the machine In August, federal education minister Simon Birmingham vowed to take action when confronted with the results of this year’s NAPLAN literacy tests showing a decline in writing skills among school students....
by Darrell Croker | Oct 3, 2017 | Newcastle Herald
Opinion | Model behaviour required Opinion | Model behaviour required “Just heard Foreign Minister of North Korea speak at U.N. If he echoes thoughts of Little Rocket Man, they won’t be around much longer!” That was a tweet from US President Donald Trump at...
by Darrell Croker | Aug 28, 2017 | Newcastle Herald
Opinion | Move right along Opinion | Move right along The Commonwealth Bank Board announced on August 8 it would strip the short-term bonuses to be paid to senior executives, and cut fees paid to directors by a fifth, as it battled the fallout from allegations it had...
by Darrell Croker | Jul 25, 2017 | Newcastle Herald
Opinion | How to avoid a covfefe kerfuffle Opinion | How to avoid a covfefe kerfuffle US President Donald Trump’s “Poland speech” earlier this month was statesmanlike, lauding the resilience of that nation, and reinforcing the importance of upholding the legacy of...
by Darrell Croker | Jun 20, 2017 | Newcastle Herald
Opinion | Tone it up Opinion | Tone it up Language is a core element of an organisation’s culture. It’s important to recognise this and for your brand to adopt a suitable tone of voice. If readers understand and identify with your tone, your communication has worked...
