by Darrell Croker | Jun 1, 2015 | Newcastle Herald
Revision essential for quality control Revision essential for quality control WRITE For Impact preaches having all communications edited. That doesn’t mean engaging a professional for every document. It could be as simple as getting a colleague to read over an email....
by Darrell Croker | Apr 27, 2015 | Newcastle Herald
Ad a perfect example of not getting it ‘wright’ Ad a perfect example of not getting it ‘wright’ ‘‘Company in large growth phase Fun Funky Offices – Dynamic Culture Close to public transport, restaurants and shops Our client is the largest B2B...
by Darrell Croker | Mar 23, 2015 | Newcastle Herald
Acronyms block road to clarity Acronyms block road to clarity EVER been so caught up in your KPIs you forgot the pm meeting with the COO? This column is not devoted to forgetfulness, but acronyms. They are the bane of modern business writing. The opening sentence is...
by Darrell Croker | Feb 23, 2015 | Newcastle Herald, Personal Writing, Writing and Editing
Accuracy key to business writing Accuracy key to business writing LAZINESS is one of the more annoying features of modern business communications. The saying “the cheque’s in the mail” has gone beyond a mere stalling tactic and taken on sarcastic overtones. In any...
by Darrell Croker | Jan 11, 2015 | Newcastle Herald
Keeping it simple Keeping it simple A FIRST column is like a first kiss. It should at least be interesting. And something should tell recipients they’re in for something good. The kiss analogy can be extended to the nuts and bolts of writing. In this case, when used...
